Ridleians of Distinction - M - Z
W - Z

Zawadzki, Joseph M. OR'92

Zawadzki, Joseph M. OR'92
In 2007, Zawadzki founded MediaMath, the first demand-side platform in the online marketing industry. The platform uses the best practices from technology, marketing, data and analytics to streamline buy-side media trading. In 2011, AdAge declared MediaMath the winner of the first Forrester Research Wave Report on DSPs. Prior to his success with MediaMath, Zawadzki was founder, president and chairman of Poindexter Systems – now known as [x+1] – a pure-play marketing optimization company. In 2006, [x+1] was named one of Inc.’s top 500 fastest growing companies. Zawadzki holds several patents, which are classified as online methods for dynamic segmentation and content presentation. In 2016 he was the recipient of the Data Innovators Group (DIG) 2016 Data Innovator of the Year Award in recognition of leadership in the application of data-driven marketing.

Outside of his success as an entrepreneur, he is an active investor in the technology sector. Since 2005, he has been the managing director of Porcellian Capital, LLC, a seed and Series A stage investment fund. Zawadzki graduated from Harvard University with a B.A. in English, and was a teaching fellow in cosmology, set theory and the history of science. He is also actively involved with Hope for Vision, an organization that raises money to develop treatments and cures for blinding diseases.
P.O. Box 3013, 2 Ridley Road St. Catharines, Ontario L2R 7C3 Canada 905 684 1889
With more than 700 students from 60 countries, the largest boarding programme in Ontario and the third largest in Canada, Ridley College is a truly international, co-educational, day and boarding school of the world that prepares students for the world. It has provided enriching learning and life-shaping experiences focused on the arts, academics, and athletics since 1889. Ridley’s Lower School offers JK-Grade 8, its Upper School consists of Grade 9-PG, and Ridley graduates attend some of the top universities and colleges around the world. Ridley is the only   co-ed independent boarding school in Canada and one of only three in North America authorized to offer the International Baccalaureate (IB) continuum programme.